Shiseido Travel Retail is welcoming the impending festive season by unveiling the annual holiday collections from prestige beauty brands Shiseido, Clé de Peau Beauté, Nars and Laura Mercier. The collections are now available in selected travel retail regions around the world.
The holiday capsule collections offer skincare and makeup products that were designed to “spread love, joy and cheer” this festive season, said the Japanese beauty house. They feature limited-edition festive packaging for each of the brands’ hero products.
“This year has been an exceptional one, and it is more important than ever to cherish the precious moments we have with our family and friends,” commented Shiseido Travel Retail Vice President Marketing & Innovation Elisabeth Jouguelet.
“Shiseido Travel Retail would like to play a part in sharing happiness in our consumers’ reunions with their loved ones around the world.
“Drawing inspiration from each brand’s unique story, we have created captivating packaging designs for our iconic products to inspire moments of joy through gifts and memorabilia, and we hope that these collections will add some sparkle during this most intimate time of the year.”
Shiseido The Moment Holiday 2020 Collection
Shiseido’s The Moment Holiday 2020 Collection reinterprets the flagship brand’s best-selling Ultimune Power Infusing Concentrate, featuring exclusive illustrations by Japanese artist Noritaka Tatehana.
The striking illustrations portray ‘karakusa,’ a Japanese motif which represents longevity, prosperity and beauty found in the moment.
The Ultimune Power Infusing Concentrate, one of Shiseido’s hero products, protects skin against daily damage and skin-ageing.
The limited-edition bottle comes in a travel retail exclusive 100ml size and is now available in Americas and Asia Pacific travel retail.
Clé de Peau Beauté Enchanted Lake Collection
The Clé de Peau Beauté Enchanted Lake Collection was inspired by the world-renowned Swan Lake ballet and features surrealist artworks from Italian illustrator Daria Petrelli.
The range comprises Clé de Peau Beauté’s hero products: The Serum, Lipstick Mini Set, Luminizing Face Enhancer, Lipstick Cashmere and Lipstick, Eye Colour Quad, La Crème and Lip Glorifier.
The packaging, beautifully illustrated by Petrelli, was inspired by a gilded theatre stage. Each product portrays a different chapter of Swan Lake’s story and features golden feathers and moonlit motifs.
The Serum’s primary packaging features flying white swans, while the secondary packaging represents the awakening of the White Swan heroine. The Serum is the first step of Clé de Peau Beauté’s Radiance Care ritual.
The Lipstick Mini Set offers five vibrant lipstick shades, each one representing a different characteristic of the swans in the ballet. The set is made up of the Camelia, Silk Thread, Peach Stone, Legend and Entrapment shades.
The Luminizing Face Enhancer offers a limited-edition Moon Shimmer shade, which combines pale blue and pearly purple accents. It comes in milky white and gold packaging featuring an image of the Swan Queen.
The Lipstick Cashmere and Lipstick represent opposite sides of Swan Lake’s heroine. The matte pink Enamoured Lipstick Cashmere comes in a golden packaging with a white swan motif, while the dark rouge Impassioned Lipstick is packaged in a dark colourway to represent the black swan.
The limited-edition Eye Colour Quad features a Black Swan motif on the packaging. It features the Magnificent Plumage palette which combine purple-toned metallics. The eyeshadows were formulated with Silk Fit Powder to deliver optimum pearlescent colour to the skin.
Clé de Peau Beauté’s hero La Crème also received a pearl-toned Swan Lake makeover. The intense night cream offers a high concentration of Skin-Empowering Illuminator which boosts skin-regeneration and CeraFerment Extract which promotes skin renewal.
Finally, the Lip Glorifier, Clé de Peau Beauté’s skincare tint lip balm, comes in a limited-edition berry-scented sheer lipstick shade called Break of Dawn. The packaging highlights the duality of light and dark.
The limited-edition Clé de Peau Beauté Enchanted Lake Collection is now available in Asia Pacific, Japan and Americas travel retail.
NARS Holiday 2020 Collection
The NARS Holiday 2020 Collection celebrates self-expression and reimagines the makeup brand’s best-selling beauty essentials in luxurious gold packaging.
The collection is made up of the VIP Audacious Lipstick, Mini Orgasm Lip and Highlighter Duo, Mini Lipstick Duo and Soft Lust Mini Lip and Blush Duo. It is now available in Asia Pacific travel retail.
The VIP Audacious Lipsticks offers the beauty brand’s four most popular lipstick shades — Rita, Mona, Anita and Audrey — in limited-edition gold packaging. The lipsticks were formulated with a lightweight satin formula that delivers maximum colour pay-off in a single stroke.
The Mini Lipstick Duo features the Banned Red and Inappropriate Red lipsticks in gold Christmas ornament-inspired packaging. The Mini Orgasm Lip and Highlighter Duo offers the Mini Afterglow Lip Balm in Orgasm and Mini Highlighting Powder. It comes in a red Christmas ornament-inspired box.
Finally, the Soft Lust Mini Lip and Blush Duo comprise the Mini Lipstick in Tolède and a Mini Blush in Dolce Vita. It comes in a silver Christmas ornament-inspired box.
Laura Mercier Ballet à Paris Collection
Laura Mercier’s Ballet à Paris Collection takes inspiration from the French Ballet Theatre in Paris.
It is made up of the Set to Perfect Translucent Loose Setting Powder & Puff, Grand overture Mini Caviar Stick Quartet and Opening Night Cheek Palette. The collection is now available in Asia Pacific travel retail.
The Set to Perfect Set features Laura Mercier’s award-winning Translucent Loose Setting Powder and a Velour Puff. The setting powder delivers a sheer matte finish that lasts up to 16 hours.
The Grand Overture Mini Caviar Stick Quartet offers four versatile cream eyeshadow sticks that deliver long-lasting buildable eye colour for up to 12 hours. The set includes the Magnetic Pink, Au Naturel, Intense Moonlight and Rosegold shades.
The Opening Night Cheek Palette is a blush, bronzer and highlighter palette that creates a natural buildable glow.
FOOTNOTE: In related news, the Moodie Davitt Virtual Expo Company and leading B2B beauty title BW Confidential have progressed exciting plans to unveil Beauty Tech Live — a pioneering virtual event that will showcase the joint worlds of beauty and technology — on 12-16 April, 2021 (note new dates).
The trade event is the first virtual expo of its kind in the sector, bringing together the latest tech innovations and solutions across all stakeholders in the beauty industry. As with the hugely successful Moodie Davitt Virtual Travel Retail Expo held in October, Beauty Tech Live will also feature a one-month follow-up showcase.
Beauty Tech Live contacts
Oonagh Phillips: Ophillips@bwconfidential.com
Martin Moodie: Martin@MoodieDavittReport.com
