UK. A sleek new image has been created for Alizé, the brightly coloured range of Cognac, vodka and exotic fruit juice liqueurs.
The fresh look features new slimline bottles with contemporary branding which are designed to evoke its youthful spirit. Chic silkscreen labels replace the old gummed variety and the embossed leaf cartouche is more prominent.
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Consumers are said to be “surprised and won over by the depth and variety of the flavours” of Alizé |
The distinctive frosted glass of the bottle has been retained, revealing the bright colours of Alizé Gold Passion in yellow, Red Passion in red and Wild Passion in pink.
 | Alizé Rose – the newest product |
The newest product is Alizé Rose, a blend of premium French Cognac and vodka, strawberries, litchis and rose petals in a pink colour. Initially Alizé Rose was on exclusive release to one travel retailer, DFS, but it is now being made available to the whole sector.
Like its blue partner Alizé Bleu, also based on vodka and Cognac but with passion fruit, cherry, ginger and fruit juices, Alizé Rose is 20% abv. The original products were 16% abv.
Café Bohême retains its original and distinctive design.
Alizé International is working closely with its network of agents and retailers in duty free to promote the range.
Kobrand International Director Lewis Johnstone said: “Tastings are key to the amazing success of Alizé as consumers are surprised and won over by the depth and variety of the flavours.
“Sales in Sri Lanka – both domestic and travel retail markets – have been excellent since the launch in October 2006 and in Australia and New Zealand Alizé is just charging ahead. Singapore Changi, however, is the flagship performer to date in the region. This is a new-generation spirit with masses of energy,” he enthused.
For details, contact Lewis Johnstone at Alizé International on e-mail ljohnstone@kobrand.com, tel: +44 1344 871860 or consult www.alize.com
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Alizé in the pink with new Cognac lines – 26/04/06
