FRANCE. Edgy, niche fragrance house Juliette Has a Gun – the brainchild of Romano Ricci, the charismatic great-grandson of fashion/fragrance maven Nina Ricci – is making good progress in travel retail, after securing several key airport listings.
 |
Cocked and loaded: Juliette Has A Gun on show at Paris Charles de Gaulle S3 |
The brand is being handled in the channel by the Romano Ricci agent for travel retail worldwide Jean-Michel Bostroem, formerly of L’Oréal Produits de Luxe International.
In the Middle East, the brand has been listed by Baghdad International Airport (departure and arrivals), Beirut Rafic Hariri International Airport and Tel Aviv Ben Gurion Airport.
Within Europe, a major breakthrough listing has been secured with French retailer Aelia, for its operations in Paris Orly South and Paris Charles de Gaulle S3.
 |
Juliette Has A Gun’s impactful stocker is helping to boost visibilty, according to travel retail agent Jean-Michel Bostroem |
Juliette Has a Gun is a high-end collection of three feminine fragrances, with an innovative urban-chic image. Its key target market is trendy, fashion-forward, luxe-loving women aged approximately 25-45.
The three fragrances to date are the evocatively-titled Lady Vengeance, Miss Charming and Citizen Queen. The recommended domestic price points are around €65 for 50ml and €88 for 100ml.
“At the end of the year, a fourth fragrance will be introduced,” Bostroem told The Moodie Report. “I can’t say too much about it right now, but the name perfectly suits the Juliette fragrance concept and fits really well with the brand as a whole.”
|
Juliette Has a Gun’s edgy fragrance trio: Citizen Queen, Miss Charming and Lady Vengeance |
Bostroem confirmed that in addition to travel retail, the brand was also growing well domestically. “We are now present in around 40 countries worldwide, compared with 23 at the end of 2008,” he noted.
“But what is really important is that the quality at the point of sale has remained superb in each country. Each door we enter is flagship and very high-end.”
For travel retail, the brand has created a giant dummy stocker, described by Bostroem as beautiful and impactful. “This is effectively our “˜silent salesman’,” he explained.
“In travel retail, if you are not seen, you are not sold, and this is certainly helping to boost our visibility”¦I am confident that in places where I have the right exposure, the brand will sell well.”
For more information contact Jean-Michel Bostroem on tel: +33 6 25 03 35 88; email:
jmbostroem@juliettehasagun.com or jmbostroem@numericable.com
MORE ON JULIETTE HAS A GUN
Juliette Has a Gun targets travel retail – 19/11/08
[comments]
