URUGUAY. Duty Free Uruguay (DFU) has delivered a significant sales boost in its lead-up to the key summer travel period with its ‘We Wish you a MINI Christmas’ campaign, which runs from 1 November 2010 to 10 January 2011 at Montevideo Carrasco and Punta del Este airports.
Supported by 24 brands, the promotional campaign gives customers who make a US$60 purchase of any of the brands to enter the draw for hundreds of direct prizes, including iPads, iPods, LCD screens or Nintendo Wiis.
Qualifying customers who purchase a US$5 miniature of Ballantine’s whisky receive a second scratch-and-win ticket for the prize draw.
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The promotion will conclude with the awarding of a Mini Cooper at 5pm on 14 January in the Carrasco Arrivals hall.
Various cars are being exhibited at check-in counters and in stores at both airports, and company hostesses are distributing promotional brochures throughout terminals.
After the first 12 days of the promotion sponsoring brands had registered an average sales growth of +55%, and DFU lifted the conversion rate at its Carrasco stores from 36% in October to 39% in the first week of November.
Sponsoring brands are Absolut, Ballantine’s, Beefeater, Chivas Regal, Jameson, Something, Wyborowa, 3M, Nintendo, Lindt, Samsonite, Azzaro, Carolina Herrera, Givenchy, Kenzo, Lancôme (cosmetics), Moschino, Mugler, Ralph Lauren, Versace, YSL, Puma, Swatch and Tommy (the last three only for watches).
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