Hershey’s World Travel Retail has launched a website ahead of its presence at this month’s TFWA Asia Pacific show in Singapore (stand number: P10).
The website www.hersheystravelretail.com will feature key information and resources for buyers about The Hershey Company, its World Travel Retail group and its brands.
Focusing on Hershey’s growing portfolio of travel retail exclusives, the website will be adapted as needed to reflect additions to the duty free product portfolio. It will be updated with features detailing Hershey’s progress in understanding the duty free shopper, the travel retail channel and the confectionery category. A partner resource section will include brand logo downloads, product images for POS, merchandising and premium items for promotional activities.
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The website will feature information about The Hershey Company, its World Travel Retail group and its brands |
Hershey’s World Travel Retail General Manager Steve Bentz said: “We are pleased to have a dedicated website that connects our travel retail customers with our brands, people and resources. Industry buyers will find useful information, along with insights on the consumer needs each product in our brand franchise delivers against. We hope that our partners find the website to be engaging and easy to read.”
Hershey’s World Travel Retail Marketing Manager Onye Ebo added that the company will update the site based on customer feedback.
