Brand: Campari
Initiative: Campari is partnering with US bar culture magazine Imbibe to deliver an international Negroni Week (1-7 June) to raise funds for charity.
Details: During Negroni Week, bars and restaurants around the world, including 36 bars on Norwegian Cruise Lines and Carnival Cruise Lines, will donate a portion of proceeds from every Negroni or Negroni-related item to the charity of their choice. This year’s theme is “A Drink For Your Cause, Make It Count.”
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36 cruise ship bars have signed up to take part in Negroni Week |
Last year, Negroni Week raised more than US$120,000 for local charities in 18 countries across the world, including Romania, Australia, Sweden, the USA and China.
For more information, visit www.negroniweek.com or follow #NegroniWeek on Twitter.
Comment: Campari Global Travel Retail Marketing Manager Diogo Coimbra: “We are delighted with the reception Negroni Week has received in many countries already. There is no doubt the increased popularity of the Negroni and other Campari-based cocktails has aided the growth of Negroni Week, and we are confident it can long continue.”
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(Above and below) Images of last year’s Negroni Week |
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