UK. The Macallan Highland Single Malt Scotch Whisky has partnered with Stella and Mary McCartney for the third edition of The Harmony Collection. The third instalment of the limited annual release features two expressions: The Macallan Harmony Collection Amber Meadow and Green Meadow. Both expressions are inspired by The McCartney sisters’ love for Scotland and were inspired by their childhood memories of the Scottish countryside.
The Moodie Davitt Report was on location for the celebration of the launch at the Rosewood Hotel, London. The event took VIP guests and media on a multi-sensorial journey through the collection’s Scottish inspirations.
The Macallan recreated a Scottish forest at the Rosewood Hotel, which is where the experience began. The forest featured authentic Scottish foliage, with the herbs and notes that feature in the two whiskies.
This was followed by a special tasting of the two whiskies, followed by The Macallan-inspired cocktails and a live painting performance.
Stella McCartney is a renowned sustainable fashion designer, while Mary McCartney is a photographer, filmmaker and cookbook author. They are the daughters of former The Beatles member Paul McCartney.
The Macallan Harmony Collection Amber Meadow will be available from October 2023 and The Macallan Harmony Green Meadow from February 2024. Both expressions have an RRSP of £160.
The Macallan Harmony Collection Green Meadow is a travel retail exclusive. It is available in The Macallan airport boutiques worldwide and key duty free locations including Hainan.
The third release in The Harmony Collection celebrates the scents and flavours of the Scottish countryside and highlights the mutual respect for nature shared by The Macallan and the McCartney sisters.
The presentation boxes underline the collaboration’s nature-inspired ethos and feature labels that are made with discarded meadow cuttings.
Edrington Regional Managing Director Global Travel Retail Jeremy Speirs commented: “The first two editions in The Macallan Harmony Collection have resonated strongly with travellers and we are confident that Green Meadow will build on this momentum. The partnership with Stella and Mary McCartney takes us into bold new territory and will appeal to a new group of travellers who admire the creativity and craftsmanship of these world-renowned fashion and photography icons.”
The limited-edition whiskies were made using a combination of sherry and seasoned oak and bourbon casks.
The collaboration is a first for the McCartney sisters and combines their creative strengths to bring their memories of Scotland to life. The packaging of both expressions feature the photography of Mary McCartney, alongside a logo which combines both sisters’ initials. The logo will feature across the full range, including a luxury line of lifestyle products, alongside The Macallan logo.
The collection, called TOGETHER: A Collection for The Macallan by Stella and Mary McCartney, introduces a limited-edition range of 11 lifestyle pieces designed by the sisters and made by artisans.
It offers a curated selection of bespoke homeware including handmade glassware, a ceramic flask encased in an apple leather sleeve, and ice stamps with hand-painted ceramic handles and a brass napkin. It is now exclusively available as a complete set in selected domestic retailers. ✈
