THAILAND. Dolce & Gabbana has partnered with King Power Group for an activation at the King Power Rangnam downtown duty-free flagship store in Bangkok.
The opening earlier this month (12 September) reinforces the brand’s commitment to delivering immersive luxury experiences in key travel retail locations, the brand owner said.
The pop-up showcases Dolce & Gabbana’s rich storytelling and experiential approach to create an engaging retail environment for shoppers.
Spanning 243sq m, the animation is dressed in Dolce & Gabbana’s signature gold colour scheme. It showcases a curated selection of collections designed to meet the preferences of modern Asian luxury shoppers.
The store’s aesthetic and product range aim to deliver a quintessential Dolce & Gabbana experience, embodying the brand’s luxury ethos in a refined and accessible way.
Situated within the luxury retail area of King Power Rangnam, the space features a gallery-style layout, allowing consumers to explore the brand’s high-end offerings through dedicated, standalone displays.
Commenting on the new opening, 2.0 & Partners Senior Executive VP Marco Passoni said: “This store is an excellent example of bringing a brand experience to life for shoppers in the downtown travel retail space. Luxury is about so much more than products for the modern shopper, it is about experience and location.
“This new store allows Dolce & Gabbana to showcase the very best of its lifestyle offer in an exquisite surrounding as provided by King Power Rangnam.” ✈
