Philip Morris International (PMI) Global Travel Retail (GTR) today announced the launch of smokefreetravel.com, its first dedicated global website.
The digital platform is designed to provide legal-age nicotine users information on the availability of PMI’s smoke-free products across key global airports and in domestic markets.
PMI GTR said it developed smokefreetravel.com having recognised that more than 50% of adult travellers actively research and plan their nicotine product purchases before travelling.
Available in English, the platform offers “a seamless, user-friendly interface through which legal-age nicotine users can explore the availability of PMI’s smoke-free products during their trip”, the company noted. The website is available in both desktop and mobile versions (iOS and Android).
“As a frontrunner in shaping the global travel retail landscape, PMI GTR continues to lead with innovation and a steadfast consumer-first mindset,” said PMI Global Travel Retail Vice President Beste Ermaner.
“With the launch of the Smoke-Free Travel website, over 360 million legal-age nicotine users travelling across the globe now have direct access to this dedicated digital platform that significantly advances PMI’s smoke-free transformation and our commitment to offering better alternatives.”
As the mid-year northern hemisphere travel season approaches, the site is set to maximise its impact during peak travel periods, serving as a vital multi-category platform precisely tailored only for legal-age nicotine users, said PMI.
Smokefreetravel.com will be accessible in most countries where PMI smoke-free products are available and incorporates an age-verification gate to restrict access to adult users only.
