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The Absolut Shaker gift pack makes its debut at Changi Airport this month |
SINGAPORE. Leading premium vodka brand Absolut is to launch a new limited-edition gift pack exclusively in DFS stores at Singapore Changi Airport this month.
The Absolut Shaker gift pack, which contains a one-litre bottle of Absolut Vodka, is designed for the home bartender and will be available in other duty free outlets worldwide at a later stage.
Commenting on the initial Changi launch, DFS Merchandise Manager for Spirits Brooke Supernaw said: “Absolut Vodka is a brand that consistently delivers creative and innovative products. DFS is pleased to partner with Absolut on the launch of this new value-added pack and I am confident that it will be a success. We have had outstanding results on previous Absolut value-added packs and we are very excited to be the first retailers in the world to launch such unique package at Changi Airport.”
Absolut Company Global Travel Retail Director Anders Olsson said: “We are very excited about this launch which we are quite sure will be much appreciated by our consumers.
“Over the past couple of years, we have had outstanding consumer feedback with limited-edition packs that we have launched at Changi. This is yet another gift from us to these consumers in this dynamic market.”
MORE STORIES ON ABSOLUT VODKA
Pernod Ricard poised to take over Absolut vodka distribution in the key US market – 29/08/08
Pernod Ricard completes V&S acquisition – 24/07/08
World Duty Free to sparkle with Absolut Masquerade – 21/07/08
Party time as Absolut launches sparkly gift pack – 04/07/08
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