UK. Accolade Wines has partnered with World Duty Free (Avolta) to unveil an eye-catching animation for its Da Luca brand in Gatwick Airport.
The South Terminal animation runs from 29 November to 4 January. It is the wine company’s first airport activation in EMEA travel retail since before the pandemic.
The Da Luca Prosecco animation marks the beginning of Accolade Wines’ push in EMEA travel retail. Its goal is to double sales in the region across its brand portfolio by 2030.
The Da Luca pop-up was activated by Kounter, part of Bluedog Group, with staffing and promotions delivered by Blackjack promotions. It marks the debut of the partnership between Accolade Wines and Kounter and will be followed by more activations in EMEA travel retail soon.
The Da Luca pop-up highlights two expressions — Da Luca Prosecco and Da Luca Sparkling Rose — with special tastings supported by dedicated Brand Ambassadors. At the pop-up, travellers can shop a multi-buy promotion of two Da Luca Proseccos for £20 (US$25) or two Da Luca Sparkling Roses for £16 (US$20). Single bottles are priced at £12.99 (US$16.30) and £9.99 (US$12.60) respectively.
The animation is supported by pillar advertising in the World Duty Free store.
Accolade Wines Channel Sales Director EMEA – Distributors & Global Travel Retail Jeff Bond said: “We know the importance of tastings in driving sales by getting ‘liquid on lips’ and that has been underlined by remarkable sales for the two Da Luca expressions in the opening days of the campaign.
“This is an exciting time for our travel retail business in the EMEA region, with ambitious targets set for expansion – we aim to double our business in the territory by 2030. We are excited to partner with Kounter with this, which is the first in a series of activations that will help us towards that ambitious target.
“I can promise a strong programme of airport activations in travel retail for our brands in 2024, whilst we also continue to build business through our ferries and Eurotunnel business and with inflight sales.” ✈
