FRANCE. Aéroports de Paris and leading advertising group JCDecaux plan to create a joint venture to commercialise advertising space and to introduce a new TV concept aimed at passengers at Paris Charles de Gaulle, Paris Orly and Paris Le Bourget airports.
The new entity – which will start activities on 1 July – will be owned in equal parts by Aéroports de Paris and JCDecaux, and will operate for a period of nine and a half years.
The plans to establish the company will be submitted in advance to the European competition authorities.
AdP Chairman and CEO Pierre Graff said: “Through this partnership we want to give a new look to our airports, focused specifically on improving the quality of service and innovation, by means of new, fewer but more modern advertising media and with a richer and more diverse event services offering.
“This project marks a new era between AdP and JCDecaux, which have been working together for almost ten years. It symbolises a common desire to improve our passengers’ experience, while leveraging as far as possible the potential visibility our airports offer advertisers and optimising the financial benefits generated by advertising within our airports.”
Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, added: “We are very happy and proud of the renewed confidence of Aéroports de Paris. We are delighted to have the opportunity to deepen and enrich our partnership by means of a joint company where we can put into practice our combined know-how and expertise to achieve our goal of completely redefining our advertising space with a forward-looking orientation and a focus on new technologies.
“We will strive to offer new communication solutions to advertisers and an original airport experience to passengers. Finally, this remarkable success will confirm JCDecaux’s position as the world’s number one in airport advertising”.
Aéroports de Paris, which manages Charles de Gaulle, Orly and Le Bourget airports, handled 83 million passengers in 2009.
