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“Feedback from airport managers has given us great confidence in the value of the study and allowed us to optimise the areas to be covered.“ |
Bill Matz President The S-A-P Group |
INTERNATIONAL. The Moodie Report and partner The S-A-P Group (Strategic Airport Planning) this week launch the survey for the 2010 edition of the Airport Commercial Revenues Study (ACRS), the respected benchmarking tool allowing airports to measure their retail performance against that of their peers. Airport commercial executives will receive the ACRS survey this week, and are urged to complete the form by 30 October to benefit from a special reduced price for participating airports.
Using a series of performance indicators, the ACRS benchmarks the retail performance of major international airports and airport groups in Europe, Asia Pacific, the Middle East, Africa, North America and South America. The study is the only integrated source that gives industry executives data that benchmarks the relative commercial performance of airports. Key analysed indicators include gross sales per square metre, airport commercial revenue per square metre, gross sales per passenger and square metres of commercial area per thousand passengers.
The 2010 edition of the ACRS is the first to be produced in partnership with The S-A-P Group, one of the world’s leading airport commercial consultancies. The 2010 study will be significantly enhanced to include greater detail on retail sales categories, featuring specific data on food & beverage, for example, in addition to category-specific duty free data. All data is treated as confidential and airports will not be named alongside the data pertaining to them; however, users of the ACRS will be able to benchmark their performance via clearly defined descriptors, such as “European airport: 10m-25m annual passengers”.
The ACRS survey has also been made much easier and simpler to complete via a user-friendly, clearly formatted data input spreadsheet. The new format will encourage a large number of airports to participate, thus further adding to the study’s value as a true record of industry performance.
The Moodie Report Executive Director – Business Development John Rimmer said: “The ACRS and its predecessor, the Airport Retail Study, have long been valued within the airport industry as an essential business intelligence tool allowing airport commercial departments to benchmark their performance against that of other airports. The 2010 edition will build on the success of previous studies by adding greater detail on commercial activities, while simplifying the data gathering process for participating airports. With The S-A-P Group – a true airport planning specialist – as our partner, we are confident that this year’s ACRS will be bigger and better than ever.
“We trust that airport commercial managers will see the value in this unique study. Their participation is crucial in helping us create what we believe is a vital business intelligence tool for anyone with an interest in commercial activities at airports.”
“The 2010 edition will build on the success of previous studies by adding greater detail on commercial activities, while simplifying the data gathering process for participating airports.“ |
The Moodie Report Executive Director – Business Development John Rimmer |
The S-A-P Group President Bill Matz added: “Since joining The Moodie Report on this project we’ve looked closely at what data have the greatest importance to airport commercial managers as well as how we can make the data collection process as simple as possible. Feedback from airport managers has given us great confidence in the value of the study and allowed us to optimise the areas to be covered. For example, we will now be covering not only total duty-free sales, but also sales by product category for duty-free, duty-paid, food & beverage (including coffee and fast-food) and other retail. Advertising, currency exchange and concession structures are also being covered.
“The simplicity of the survey form and the categories now being covered will, we believe, make this year’s ACRS the best yet.”
Airports returning the ACRS survey by October 30 will receive a significant discount on the usual price of the study, and will also receive a complimentary copy of the Moodie Report Arrivals Shopping Study 2010 – a comprehensive summary of the Arrivals duty free market around the world.
For more details on the ACRS and to participate in the survey, please contact John Rimmer at john.rimmer@themoodiereport.com .
ABOUT THE S-A-P GROUP
Airport commercial planner and consultant The S-A-P Group provides strategic planning assistance for airports worldwide, with particular focus on the creation of in-terminal, commercial programmes for leading airports.
One of the unique attributes of The S-A-P Group’s engagements is the incorporation of ‘best-in-class’ assessments of the world’s top airports, the result of its consultants’ knowledge of more than 250 domestic and international airports in 84 countries.
Over the past ten years SAP has been responsible for the creation of comprehensive commercial development programmes and business plans for some of the world’s largest and highest-rated airports.
Recent projects include retail development strategies and layout plans for Seoul Incheon International Airport, Auckland International Airport, Perth Airport, Honolulu International Airport, Christchurch International Airport and Macau International Airport, as well as commercial development programmes and other non-aeronautical enhancement strategies for airports in Amman, Dubai, India, Thailand, Cambodia, China, Australia, New Zealand and the Philippines.
ABOUT MOODIE INTERNATIONAL
London-based independent company Moodie International Ltd is one of the UK’s most successful multimedia business-to-business publishers and information provider. It is the publisher of TheMoodieReport.com, the leading news and business intelligence website serving the travel retail industry, itself a global business valued at over $35 billion.
The website was launched in March 2003 and quickly became established as an indispensable source of reliable and real-time business intelligence on the global travel retail sector. It now regularly attracts over 220,000 page views a month.
TheMoodieReport.com grew out of The Moodie Report, a weekly e-Newsletter and PDF for the travel retail industry launched in September 2002. The Moodie Report has effectively challenged – and reinvented – the whole trade press model, winning widespread industry recognition for its no-nonsense, easy-to-read format, style and content.
The e-Newsletter and PDF (now known as The Moodie Report 7 Days) is now sent to over 6,500 readers each week, making it easily the best-read media in the travel retail marketplace, as well as the most respected and trusted.
In early 2007 Moodie International Ltd acquired the rights to The Airport Retail Study, the acclaimed airport commercial revenues benchmarking study written by Ivo Favotto, formerly of URS Corporation and now with The Nuance Group. The first edition under the new ownership was published in July 2007 and the second – now called The Airport Commercial Revenues Study – was launched in July 2009. The next edition will be published later this year.
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