INTERNATIONAL. Escale will present its new Amala brand to the travel retail trade at this month’s TFWA World Exhibition in Cannes (Green Village, L63).
Amala was first shown to travel retail at this year’s TFWA Asia Pacific show in Singapore; the brand is already available at Nuance-Watson Singapore’s Perfumes & Cosmetics stores at Singapore Changi Airport.
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Amala underlines its commitment to travel retail with new specialist kits: catch them in Cannes (Green Village, L63) | |
As previously reported, Amala is formulated with 100% whole plant ingredients and absolutely no preservatives, petrochemicals, parabens or genetically modified agents.
Importantly, the new skin and body care line – which is manufactured in Germany – has Ecocert organic certification.
The core Amala collection focuses on four lines for the face and body, which variously hydrate, rejuvenate, purify or detoxify. In addition, in Cannes the company will present new travel retail sets created specially for the channel.
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