INTERNATIONAL. Today marks the start of a very special sporting event. From 15-18 June (with some variations), the travel retail industry is taking to track, terrain and treadmill all over the world as part of the second Moodie Multi-National Marathon, to raise funds for Hand in Hand for Haiti.
The Marathon – to be run in teams of six – can be conducted anytime, anyplace and anywhere over the course of the next four days. Each team member will run/walk one-sixth of a marathon (7.03km). Close to 200 teams have officially signed up to take part.
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Before and after: the “Lightfoot’ed in Singapore” team go the distance for the Moodie Multi-National Marathon |
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The inspiration for Alex Cook & co’s impressive team effort? |
As previously reported, thanks to a staggering show of support, the running total raised for Hand in Hand for Haiti has already surpassed US$200,000, with over US$172,000 pledged via the official fund-raising site. But there is still time to donate (click here for details).
 Let the Games begin”¦ |
| Several TFWA teams, featuring 60 runners from the City of Cannes, The Carlton Hotel, other Cannes hoteliers and Creative Spirit – in addition to TFWA members and staff – will run their Moodie Multi-National Marathon later this week. That’s by the trade, for the trade, beyond the call of duty (free) for the trade. Fantastic. |
| More on The Moodie Blog |
First past the post in terms of pictures is the “Lightfoot’ed in Singapore” team, captained by Lightfoot Marketing Asia CEO Alex Cook. Cook and team-mates Rory Jones and Fraser James – who did no specific pre-event training – bravely covered the full marathon distance between them, fuelled by “natural fitness, a load of determination and pure stubbornness”. They started at 4am, and ran the second 21km of the Singapore marathon route twice. Gentlemen, we salute your sterling effort.
Do please send in your photos to Rebecca.Mann@TheMoodieReport.com and Martin@TheMoodieReport.com, for our special pictorial report, which we will keep updated. We’ll also be making special awards for the most creative costumes and running locations.
ABOUT HAND IN HAND FOR HAITI
Hand in Hand for Haiti www.HandinHandforHaiti.com was set up in 2010 by the travel retail industry following the devastating earthquake which killed over 200,000 people and destroyed towns and villages across the country. Uniquely, the industry has not only built a school, Lycée Jean Baptiste Point du Sable, but is also running it. French Ambassador to Haiti Didier le Bret recently described the project as “the most important investment in the field of education outside of Port-au-Prince in the past 30 years.”
The target from this year’s Moodie Multi-National Marathon is to fund three facilities: a computer centre, a library and a music centre.
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The Moodie Multi-National Marathon has generated tremendous interest from numerous industry players such as DFS | |
Hand in Hand for Haiti: Travel retail’s defining achievement of 2011? |
