Aramis and Designer Fragrances rolls out new seasonal scents – 13/05/04

UK. The Aramis and Designer Fragrances division of The Estée Lauder Cos has created a new limited-edition summer fragrance duo from designer Tommy Hilfiger. tommy girl summer cologne (100ml) and tommy summer cologne (100ml) are available now in travel retail.

According to the company, both scents have been inspired by the traditional outdoor elements of the summer season – namely fun, sun, surf and sand. Consequently, everything about the two fragrances reflects the summertime experience, from the graduated colours of the flacons (design to evoke the sunset) to the hand-painted beach scenes on the outer cartons.

tommy girl summer cologne is described as an invigorating blend of citrus aromas. The juice features notes of grapefruit, mandarin, honeysuckle and water lily.

A special edition gift set is available. This comprises the 100ml cologne reference, and a 100ml tommy girl summer body wash.

tommy summer cologne features notes of spearmint, menthol, verbena and line. A masculine special edition gift set is available. Like its feminine counterpart, it features the 100ml cologne and a 100ml body wash.

Aramis and Designer Fragrances has also created a seasonal version of its flagship Aramis Classic men’s fragrance, called Aramis Ice. This follows on from Aramis Cool – launched last year – which was the brand’s first summer scent (The Moodie Report.com, 29 May 2003).

The new interpretation features crisp, cool notes such as mint, citrus and orange flower. The 100ml edt is available now in the travel retail channel.

MORE STORIES ON ARAMIS AND DESIGNER FRAGRANCES

Tommy Hilfiger teams up with Beyoncé – 27/01/04

Olivier Bottrie returns to Lauder travel retail, Fabrice Weber heads Aramis – 12/12/03

Aramis launches Sheer Cashmere for summer – 18/10/03

Andre Agassi breathes fresh Life into Aramis – 17/06/03

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