Arden updates its Eight Hour classic – 05/09/07

Arden gives its cult classic a make-over with limited-edition vintage packaging


US. Elizabeth Arden has updated its cult classic Eight Hour Cream – launched in 1936 – with new packaging. The limited-edition presentation, packaged in a 30ml foil tube with a vintage-inspired pattern design, will be priced domestically at US$30.

A recurring beauty editor’s favourite, Arden’s versatile Eight Hour Cream has many uses, and a loyal following. It soothes minor skin irritations, rashes, cuts, scrapes and abrasions, and helps protect chapped, cracked dry skin on hands, elbows, knees and feet.

The formula features emollients and the antioxidant vitamin E.

Also available in a vintage limited-edition presentation is Arden’s Eight Hour Cream Lip Protectant Stick SPF15. This too will retail at US$30.

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