SPAIN. Ãreas has opened Espace Evian, the world’s first outlet under the mineral water brand, at Madrid Barajas Airport Terminal 4.
The new food & beverage concept aims to bring Evian’s values of health, purity, elegance, hydration and balance in a space that represents the style of the Alpine bottled water.
The 142sq m corner, which was constructed using 100% natural products, features rounded furnishings and a silhouette of the Alps on one of the walls.
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The interior of the 142sq m space aims to reflect the values of Evian |
Products include Badoit natural sparkling water, Volvic flavoured water and Danone yogurts. Espace Evian also features gift ideas such as leather wallets and purses, shopping bags, notebooks, pens and T-shirts.
The food offer includes five healthy menus, each based on a different theme: Hydration, Purity, Live Young, Origin and Detox. Priced under €20, the menus include dishes such as Spanish gazpacho, vegan bagels and fresh fruit smoothies.
An Evian spokesperson said: “Consumers want to take care of themselves wherever they are and look for healthy options away from home, even in places like airports where it has traditionally been difficult to find natural, balanced menus.
“It is also very important to stay hydrated during a journey in order to avoid jet lag, considering that travellers can lose up to one litre of water during a three hour flight. Espace Evian provides hydration in a quiet and comfortable environment.”
