AuCoeurDuLuxe (ACDL) – a Hong-Kong based specialist in education for luxury and premium brands – has added new courses to its E-learning Library.
Short lessons target frontline sales personnel and management in a range of categories across travel retail, including beauty, fashion, wine and spirits, watches and jewellery and food & beverage. The app-based tutorials are presented in English and simplified Chinese, and include game, reading and video content.
Founded in Hong Kong in 2009 by Laurence Ouaknine, AuCoeurduLuxe (ACDL) also has regional offices in Shanghai, Seoul and Singapore. Its focus is on Asia; its mission to unlock front-line staff potential through innovative training solutions and to ensure that brands deliver the right in-store experience. ACDL specialises in training design, adaptation and delivery for premium brands across the world. ACDL the Academy is a leading e-learning platform for brands; mobile-first and ready-to-use. Multi-lingual courses, information sharing and gamification are some of the features used by over 10,000 frontline staff worldwide. |
ACDL encourages its associates and customers to “embrace the new retail”, to unlock frontline staff potential and offer employees “the knowledge and mindset to succeed”.
Its upskilling programmes include online lessons and dedicated webinars which encourage the development of a digital and entrepreneurial mindset.
ACDL’s website points out that “customer expectations, preference and changing purchasing patterns should be the core of any digital transformation effort”.
“Enterprises require staff members to be well versed in selling on omnichannel platforms. Under the new normal, distance selling has become the norm, success in new retail will require social media to play an important role in your organisation,” ACDL adds.
“The success of these new ideas and approaches depends on the abilities, skills and mindset of the company workforce.”
The ACDL E-Learning Library line-up includes Understanding Luxury, a new course targeting junior sales personnel and considering the future of luxury, with tips on how to sell luxury brands.
Identify Your Client Style looks at how to boost sales and provide top service by identifying clients’ shopping styles while Distance Selling in Hainan offers selling tips and real case scenarios to target junior and senior sales ambassadors and retail managers.
Boost Allowance in Hainan is also new to the e-learning library, with operational tips, information on Hainan and ‘six golden rules to strive’.
Live Streaming Sales is slightly more difficult than many of the short courses and targets senior sales staff.
Livestreaming sales are booming in China with an increasing number of ecommerce hosts. The course offers information on starting to broadcast and on how to capture the attention of audiences.
Other new ACDL E-Learning Library courses include Distance Selling Listening Skills, Distance Selling Model Presentation, Digital Mindset and New Retail. Further information is available on the AuCoeurDuLuxe website.
