Babor gears up for Cosmoprof Asia – 02/11/06

HONG KONG. Babor is gearing up for the 2006 Cosmoprof Asia show, billed as the largest and most prestigious international beauty trade event in Asia. The exhibition will take place at the Hong Kong Convention and Exhibition Centre, 15-17 November.

A key product focus for Babor during the show will be its new Body Line Thermal Range. The collection (left) is said to have one outstanding feature: the active ingredients, which are unique to Babor, are all of natural origin and are completely new on the cosmetics market.

These ingredients include Zeolite, a volcanic mineral from the Eifel mountains; elsberries, cultivated on Babor’s own plantations in the region; and spring water from the German city of Aachen, where Babor is headquartered.

In other news, Babor has unveiled its 2006 fall/winter look, themed “Celebrating Nature”. The collection features natural colours and soft, subtle shades.

Earthy tones and forest hues dominate, with the focus on green, brown, deep red and violet. These are complemented by tones of rose, lilac and pink. The overall effect is understated yet striking, according to the company.

In terms of product, key items include Babor Lip Colour & Care, Long Lash Mascara (in the new matte white gold livery), Liquid Eyeliner and Powder Rose (a two-in-one powder/blush product).

MORE STORIES ON BABOR/COSMOPROF

Babor unveils new Wrinkle Filler solution – 19/09/06

Babor organises Asia-Pacific events – 07/09/06

Cosmoprof Shanghai set for January debut – 18/06/06

Cosmoprof 2006 strengthens its international presence – 13/04/06

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