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Bacardi Global Travel Retail continues to celebrate the 150th anniversary of its Martini brand with the release of Martini Alta Langa, a premium sparkling wine, available exclusively at Heinemann Duty Free.
As a Metodo Classico DOCG (Denominazione di origine controllata – a quality assurance label for Italian products), Martini Alta Langa adheres to traditional winemaking methods, which include the careful maturing of the wine in the bottle.
It is made from Pinot Noir and Chardonnay grapes sourced from vineyards in the Piedmont region, aged for no less than 36 months. According to Bacardi, the resulting wine has notes of vanilla and almonds.
The Riserva sparkling wine is available exclusively at Heinemann Duty Free stores across Europe, priced at €24.50 for a 75cl bottle.
Gebr Heinemann Liquor, Tobacco & Confectionery Purchase Director Rüdiger Stelkens said: “In partnership with Bacardi we are keen to play a key role in growing the demand for sparkling wine in travel retail.
“We are delighted that our consumers will be the first to enjoy Martini Alta Langa. It’s an exceptional sparkling wine that we are confident will continue to grow the category.”
According to Bacardi, sparkling wine is currently the fastest growing segment of the total wine category in travel retail.
“We wanted to offer Heinemann Duty Free consumers something particularly special to mark the 150th Anniversary of Martini and this new “˜jewel’ in the Martini range is perfect for gifting and for all celebrations,” noted Bacardi Global Travel Retail Regional Director Europe Aude Rocourt.
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