Back in the black: The Shilla posts first travel retail profit since Q2 2024

SOUTH KOREA. Korean hotel-to-shopping powerhouse The Shilla posted a +7% year-on-year increase (+3.5% quarter-on-quarter) in travel retail revenues to KWR884.6 billion (US$600.9 million) for the first quarter of 2026.

Encouragingly, the travel retail business moved back into the black for the quarter with a modest KRW12.2 billion (US$8.3 million) operating profit compared with a KRW5 billion (US$3.4 million) loss in the comparative quarter last year.

This represented the division’s first quarterly operating profit since Q2 2024.

Revenue in downtown duty-free increased +11.7% year-on-year to KRW353.1 billion (US$239.9 million) while airports and other business saw a +4% rise to KRW531.5 billion (US$361.1 million).

Commenting on its travel retail outlook, The Shilla said it will focus on profitability recovery in response to changes in the internal and external environment and the wider travel retail market.

After a run of six consecutive quarterly losses, The Shilla’s travel retail arm moved into the black for the first three months of 2026. Charts courtesy of The Shilla, click on images to expand.
The Shilla Duty Free is striving hard at home and abroad to maximise consumer engagement and revive profitability. Pictured is a recent partnership with Estée Lauder Travel Retail, which saw the launch of the ‘InCharge: Own Your Journey’ pop-up at Singapore Changi Airport, showcasing the limited-edition Estée Lauder x Diane von Furstenberg InCharge Collection.

Company leadership will be closely monitoring the impact of The Shilla Duty Free’s exit from its loss-making Incheon International Airport DF1 contract on 16 April. Pictured is a partnership the retailer hosted with L’Oréal Travel Retail APAC to introduce a Prada Banana Balm outpost at Terminal 2 East in late 2025.

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