B+D sets its eyes on Bold new product offer in Cannes

B+D will be showcasing its new Bold Reader models and Sunglasses Traveler Collection later this month at the TFWA World Exhibition (stand number: Yellow village A21).

The Super Bold Reader, which features flex hinges and a thick frame, also includes a wide visual field, said to make vision more comfortable. Also available as a Sun Reader, Super Bold Reader comes in six colours, including brilliant crystal, matt red and matt blue.

Hover over the image with our unique Moodie Magnifier to view B+D’s Super Bold Reader in greater detail
Available in six different colour combinations, the Bold Reader features a thick frame

Presented in six colour combinations, the Bold Reader is a new folding reader which claims to fit perfectly on every face type. The diopter range includes +1.00, +1.50, +2.00, +2.50, +3.00.

B+D’s Sunglasses Traveler Collection comprises Folding One and Folding Two models.

Described as a “hip and fun accessory”, Folding One Sunglasses claim to fit perfectly into a pocket. Colour options include: matt red/crystal grey, matt salmon/crystal brown, matt brown/crystal brown and matt green/crystal grey.

A Bold new product offer: The Bold Reader (left) and Folding One Sunglasses will be on-display at the TFWA World Exhibition

Folding Two combines the popular metal aviator eyewear with the folding feature and polarised lenses. It is available in matt black, shiny brown, rose gold and silver colours.

All of B+D’s products are presented in modular displays which, according to the brand, take up little space and promote impulse purchasing.

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