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Helping travellers stay well in the air: FlyRight Anti-Jet Lag Formula | |
US. Beauty2Market has expanded its product portfolio with a new brand, FlyRight Anti-Jet Lag Formula. It is described as an all-natural herbal jet lag remedy – created by licensed herbalist and acupuncturist Ted Ray – in an easy-to-ingest liquid form.
The product is designed to help travellers adjust to new time zones, avoid jet lag, and protect themselves from airborne pathogens.
Beauty2Market Co-Founder and Principal David Tillman told The Moodie Report: “We have just begun representing FlyRight worldwide in terms of both ground (duty paid and duty free) and inflight travel retail. We are also seeking domestic market distribution.”
FlyRight is presented in a 60ml plastic bottle and retails at US$20/£10/€15.
“The product should be diluted with water or juice, and taken the day before, during, and the day after flying,” Tillman explained.
FlyRight is safe for use by consumers aged 12 and up. For more information visit www.jetlagformula.com
In other news, Beauty2Market is also representing Canadian cosmetics company FusionBeauty (see www.fusionbeauty.com)
The company is well known in North America for its original LipFusion line, described as the first needle-free, micro-injected collagen lip enhancer. Other products have since been introduced, including LipFusion XL, LiftFusion Face Lift, LashFusion and SkinFusion, all of which feature plumping/fullness properties.
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FusionBeauty’s LashFusion lash plumping treatment | |
“This is a US$100 million company, with around 36 skus,” noted Tillman. “We will be helping the brand to make its debut in travel retail, focusing on North America initially, and airlines.
“We will present the whole line to retailers, who can then make their own decisions, according to their specific needs and the space available. We will also be working on creating travel retail sets.”
In terms of price positioning, LipFusion retails domestically at around US$36-38; LashFusion at US$39.
Lastly, Beauty2Market will focus on growing airline listings in the year ahead for Betsey Johnson fragrance, created by Colorful Licenses.
The Dutch company appointed Beauty2Market to distribute its Oilily beauty collections and Betsey Johnson fragrance lines in the Western Hemisphere earlier this year.
“We will be working on establishing an inflight presence for Betsey Johnson,” confirmed Tillman, “especially with the second fragrance from the designer due to launch next year.”
About Beauty2Market
Beauty2Market is a full service sales, marketing, distribution and strategic development group offering a range of tailored services. Within its speciality in the HBA industry, the company assists niche brands to begin or develop international marketing strategies. Specialising in both domestic and travel retail markets, B2M handles the operational aspects of exporting products and manages the relationship between client brands and their international partners. The group maintains close relationships with independent distributors and key domestic and travel retailers in most international markets, enabling targeted overseas product distribution.
MORE STORIES ON BEAUTY2MARKET
Colorful Licenses signs with Beauty2Market – 19/02/07
Beauty2market fine-tunes Orlane strategy – 10/04/06
