BPI freshens fragrance portfolio for summer – 09/05/07

FRANCE. Beauté Prestige International (BPI) is to update its Jean Paul Gaultier fragrance portfolio with two new limited-edition summer scents: one masculine; one feminine (left). Both will be available in travel retail from 1 June.

Jean Paul Gaultier Classique for women has been revamped with an alcohol-free version. This summer fragrance will be available as a 100ml spray, priced at €41.

The juice features top notes of rose, orange blossom, clementine and Sicilian lemon zest, building to a floral heart of jasmine, ylang-ylang, lily of the valley and white iris. The base is a blend of vanilla, musk and amber.

The iconic, body-shaped bottle has been clothed in a vibrant, multicoloured “dress”, directly inspired by the designer’s ready-to-wear collection.

Gaultier’s Le Male Cologne Tonique is described as an invigorating, summery interpretation of the original fragrance, redolent with notes of mint, ginseng and ginger water.

It too features a new seasonal design, in the form of a body tattoo on the trademark Le Male torso. It will retail at €37.50 for 125ml.

In other news, BPI has unveiled two limited-edition fragrances from designer Issey Miyake (right). They too will be available from 1 June.

The scents – one masculine, one feminine – are described as fresh, green, leafy fragrances.

The L’Eau d’Issey Summer Eau de Toilette is a 100ml spray, priced at €41. Key ingredients include rosewater, freesia, neroli, blackcurrant, peonies, tuberose and Parma violet.

Both the bottle and the box are decorated with green leaves and stems, designed to evoke a natural paradise.

The L’Eau d’Issey Pour Homme Summer Fragrance is a 125ml edt spray, priced at €37.50. Coriander, nutmeg, rosemary and saffron feature, as do notes of cinnamon, lemon and musk.

Like that of its feminine counterpart, the packaging has an eye-catching green theme.

MORE STORIES ON BPI

BPI and Issey Miyake turn to nature for Petal power – 10/03/07

BPI and Gaultier give flower power a masculine spin – 11/02/07

BPI prepares to boost its man power – 16/11/06

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