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Left: Bric’s 60th anniversary collection; Right: XBag Collection |
Italian accessories brand Bric’s, which celebrates its 60th anniversary in 2012, has unveiled details of new collections to be shown at the 2012 TFWA World Exhibition (Stand number: Riviera Village RA7).
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Bric’s Founder Mario Briccola, pictured in 1952 |
LIFE 60° Limited Edition
LIFE 60° is the name of the Bric’s limited-edition bag to celebrate its 60th anniversary. The company was established in September 1952 as Industria Valigeria Fine Mario Briccola. It was named after Mario Briccola, the Founder and current President of Bric’s SPA, who aimed to produce travel items of fine quality.
In 2012, after 60 years of steady growth, the second generation of the family is proud to have made a valuable contribution to the development of Bric’s, the company said in a press release.
The 2012 range is the result of a combination of research on new materials and traditional craftsmanship, a tribute to the Made in Italy culture and tradition.
Today, overseas markets are yielding the most exciting results, Bric’s said, due to a business policy focused on prestigious locations, as well as to the input of the third Briccola generation, who are involved in brand promotion.
The Life 60° Limited Edition is the company’s tribute to the brand’s signature line Life, which is described as a combination of tradition with innovation, looks and performance. The Life collection still contributes significantly to the worldwide success of Bric’s, according to the firm.
Life 60° is said to offer classic olive green moustang with black leather accents and trimmings for an elegant colour matching. The new details selected for the anniversary include a browned metal Bric’s 60 logo. In the travel line, the address tag will bear the new metal logo on one side, while in the bag line, the logo will become a charm.
Life 60° will be available at the end of July 2012 at Bric’s stores and at selected leathergoods shops in Italy and abroad. It will not be exhibited at the TFWA World Exhibition.
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Restyled trolleys in the new Life collection feature a new material |
NEW COLLECTIONS AT 2012 TFWA WORLD EXHIBITION
Life Collection
For Spring/Summer 2013 Bric’s offers practical handbags and hand or shoulder shopping bags with fresh forms, ideal for daily use. Details are carefully designed, and the bags are available in different colours.
In addition, the Life material has been renewed in a lighter and thinner form, and now feels softer, while still ensuring strength and durability, Bric’s said.
The trolleys in the restyled Life collection, which will be showcased at the TFWA World Exhibition, are described as extremely light, because both frame and rigid parts contain no metal but feature a double mustang structure with polyethylene foam (a non-toxic and non-allergenic material which is 100% Made in Italy) to provide strength.
Features include a flat handle, clean and elegant design, large functional front pockets, smooth-flowing and silent wheels. A different shape for the logo area and a new address tag complete the fresh detailing.
In addition to travel items, Life features bags, handbags and small leathergoods. New satchel bags and briefcases, shoulder bags and tote bags complete the range.
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The Sportina bag collection is available in the same colours as the entire XBag collection |
XBag line
The successful XBag line is based on the concept of versatility. Each model is folded into a purse that can be used separately as a utility case or a mini-bag, thanks to the small strap, or even as an inside pocket, applied with two pressure studs.
A common thread of the line is the pocket on the bag’s front, emphasised by the Bric’s logo applied centrally to each model, from carry-ons to hand bags. The XBag line, designed for convenience and cross-functionality, is made of nylon satin with leather trims.
New models and new colours, expanding an already broad range, aim to diversify the offering and to ensure easy matching with all the other lines to produce modern sets based on different but compatible concepts.
The original version, with brown leather accents, comes in new colours – beige, red, pastel and stripes – in addition to blue. XBag Capri, with natural cowhide trims, comes in two colours, ocean blue and dark brown, while XBag Pois is available in a blue and a red pois version.
XTravel line
For travelling, the XTravel line offers trolleys and carry-ons available in the same materials and colours, as well as a new compact two-wheel trolley that conforms to the hand-luggage size criteria of airline companies, including Ryanair.
Sportina
The Sportina model belongs to the XBag Line, and has been a best-seller for several seasons. Sportina is the original bag designed by Bric’s that focuses on convenience, functionality, glamour and style.
By means of straps adjusted with pressure studs, Sportina can be used as a hand, shoulder, or cross-body bag and, as with all the XBag items, the inside pocket works as a utility case or a mini-shoulder bag.
Sportina is available in the same colours as the entire XBag collection.
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