Modern meets classic: Buckley London continues this theme in its Autumn/Winter 2016 collections |
Fashion jewellery brand Buckley London will show its Autumn/Winter 2016 collections at next month’s TFWA Asia Pacific Exhibition in Singapore (Stand: C9 Basement 2).
The company recently embarked on a brand refresh, introducing a new look and feel and incorporating styles for a younger, more fashion-forward audience while still appealing to the core consumer. The seven new A/W16 collections continue this theme of ‘modern meets classic’ pieces which take inspiration from iconic London architecture and the brand’s British heritage.
The collection includes angular 3D shapes, crystal embellishments and polished asymmetrical profiles, multi-layer pendants and cuff bangles. From the Art Deco inspired Adelphi collection to the “sharp yet sophisticated” Edgware collection, the A/W16 range showcases best-in-class design at affordable prices, the brand stated.
Buckley London will also expand its ‘3-for-2’ bracelet offering, with two new styles.
Buckley London Head of Global Sales Rasmus Olsson said: “We received a fantastic response to our new brand direction at TFWA Cannes which resulted in 30 new locations being added to our portfolio and are excited to build on this success with the launch of our A/W16 range. We believe that these new collections are our strongest yet and we forecast significant growth across all travel retail channels, strengthening our global presence in 2016 and beyond.”
Speaking at last week’s IAADFS Duty Free Show of the Americas, Olsson said Buckley London was “moving into a different league” with its latest collections. “We are a British based brand, maybe becoming even more British. The Spring/Summer collection paved the way for the creation of our own DNA.”
Olsson aims to quadruple Buckley London’s brand awareness by 2020. “Buckley London offers affordable luxury. We have the consistency, we are bringing out some very nice products and we are loyal to our price segment.”
In Orlando, Buckley London Key Account Manager Francesca Jones underlined the brand’s determination to work closely with retailers and highlighted new POS material and stands designed to ensure quick conversion on sale. A free standing unit designed for smaller locations and the brand’s new ring display added a touch of retail theatre, Jones said.
