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Sparkling scents: Bvlgari’s Jewel Charms Collection |
ITALY. Bvlgari Parfums presented its new Jewel Charms Collection at last week’s TFWA World Exhibition in Cannes. The line, which features miniature versions of seven of the brand’s feminine fragrances, will be introduced to travel retail worldwide from February 2011.
The Jewel Charms Collection is designed to “bring a touch of playful elegance” to the forthcoming spring season, according to the brand. The line was inspired by the “cabochon” cut and the combination of colours that distinguish Bvlgari jewellery. The flacons themselves evoke the smooth rounded forms of the classic Cabochon ring.
Presented in a satin pouch, each 25ml fragrance “charm” features a different colour: bright yellow for Pour Femme, deep black for Jasmin Noir, pale pink for Rose Essentielle, bright light blue for BLV Eau de Parfum II, opalescent crystal for Omnia Crystalline, violet for Omnia Améthyste and luminous green for Omnia Green Jade. The recommended price point is €34.
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