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CSITR General Manager Steve Brock: “More and more shoppers are looking for an ultimately indulgent product for gifting occasions” |
UK. Cadbury Schweppes International Travel Retail (CSITR) has unveiled the new Cadbury Luxury Selection Truffles 180g gift box in response to its global shopper insight programme.
Launched officially at the TFWA World Exhibition last week, the product will be available exclusive in travel retail this month.
CSITR’s consumer research examined a range of nationalities to understand shopper behaviour and purchase motivations within the Special Gifting sub-category. It revealed that 80% of purchases are for gifting and uncovered a high level of interest in truffles.
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Cadbury Luxury Selection Truffles comprises 16 Belgian truffles in four flavours and comes in a gold gift box |
The Cadbury Luxury Selection Truffles comprises 16 Belgian truffles in four flavours: hazelnut truffle dipped in creamy milk chocolate, truffle noir dipped in rich dark chocolate, vanilla-flavoured truffle covered with milk chocolate with a white chocolate finish, and milk truffle dusted with fine cocoa powder.
The programme also revealed that small packs are often the preferred format. The Cadbury Luxury Selection Truffles comes in a gold gift box with a design sleeve.
CSITR General Manager Steve Brock commented: “This is an exciting addition to the Cadbury Luxury Selection range and a step change for CSITR. The results of our shopper insight programme indicate that more and more shoppers are looking for an ultimately indulgent product for gifting occasions or to share a moment of indulgence with friends and family.”
MORE STORIES ON CADBURY SCHWEPPES
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Cadbury builds on Tower Pack research – 05/09/07
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Cadbury Schweppes to launch gum into Americas travel retail market – 20/03/07
