UAE/CANADA. Beauty Contact, the sole global licensee and worldwide distributor for Cadillac Fragrances, has rolled out the Cadillac men’s fragrance in Canada.
The Dubai-based company last month held the official launch event of the fragrance at the City Cadillac dealership in Toronto, Canada.
The launch was attended by media guests and a host of Canadian celebrities, including television host Ben Mulroney; comedian Mike Bullard; Canadian band Stereos; So You Think You Can Dance Canada‘s Vincent, Natalli and Tamina; Toronto FC Captain Jimmy Brennan; fashion designer David Dixon and Project Runway designers.
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The Canadian launch of Cadillac: The New Fragrance for Men, held at the City Cadillac dealership, played host to celebrities such as (clockwise from top left) Canadian TV host Ben Mulroney; comedian Mike Bullard; Canadian pop band Stereos; and Canadian fashion designer David Dixon (pictured with Beauty Contact President and CEO Alwyn Stephen) | |
Cadillac Fragrances is the General Motors-owned luxury vehicle brand’s first foray into fragrances. The Cadillac men’s fragrance, its first line, was developed by Paris-trained Constance Georges-Picot and designed by Paris-based designer Pierre Eisenecker.
The Canadian launch follows the brand’s North American launch in Los Angeles, California on 23 July. Held in the showroom of Martin Automotive Group, Southern California’s premiere Cadillac dealership, the event was attended by over 150 Hollywood celebrities.
Beauty Contact will be presenting the Cadillac Fragrances range at the TFWA World Exhibition in Cannes next month (Stand number: Yellow Village F51).
About Beauty Contact
Founded by Alwyn Stephen in 2002, Beauty Contact provides a wide range of management consultancy services to international and local institutions and is dedicated to devising & implementing client-based solutions.
Registered in Toronto, Canada with its head office in Dubai, Beauty Contact was set up for the purpose of registering global licenses. The first license signed by Beauty Contact was for Cadillac Fragrances, under license by General Motors USA to design, develop, produce and distribute fragrances worldwide under the Cadillac name.
For more information, contact Alwyn Stephen, President and CEO, Beauty Contact, tel: + 971 4 3512189, fax: + 971 4 3514687, mobile: + 971 50 6445127, or e-mail: info@beautycontact.com. Visit www.beautycontact.com.
MORE STORIES ON BEAUTY CONTACT
Beauty Contact launches Cadillac in North America – 31/08/09
Beauty Contact makes inroads with Cadillac – 09/06/09
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Beauty Contact finds the right vehicle for growth with debut Cadillac men’s fragrance – 19/02/09
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