Calvin Klein signs up Eva Mendes – 13/02/08

US. Actress Eva Mendes (pictured) is to feature in an upcoming Calvin Klein Fragrances (Coty Prestige) advertising campaign, which will make its debut this autumn.

Mendes first captured the attention of film-goers in Training Day, and is best known for her work in the movie Hitch opposite Will Smith, the film adaptation of the Marvel Comic Ghost Rider opposite Nicolas Cage, and most recently We Own the Night with Joaquin Phoenix, Mark Wahlberg and Robert Duvall.

This autumn Mendes will star in the remake of The Women with Meg Ryan, Annette Bening, Debra Messing and Jada Pinkett-Smith, and has completed the fantasy thriller, The Spirit, directed by Sin City and 300 creator Frank Miller, due out in early 2009.

Mendes has a long-standing relationship with the house of Calvin Klein. She has been wardrobed by Calvin Klein Collection and worked with the line’s award-winning Creative Director, Francisco Costa, for events such as The CFDA Fashion Awards, The Whitney Art Party, and Fashion Rocks as well as other personal appearances and premieres.

Mendes joins a memorable group of well-known Calvin Klein Fragrance models and actresses who have starred in the brand’s iconic advertising campaigns, including Kate Moss, Scarlett Johansson, Christy Turlington, and Natalia Vodianova.

The company’s ability to discover new talent has propelled the careers of many actors and models over the past four decades.

Catherine Walsh, Senior Vice President – American Fragrances, Coty Prestige commented: “Eva Mendes is a striking beauty, with a sultry appeal that resonates globally. She embodies the sexy, provocative essence of the Calvin Klein brand and we are thrilled that she will be the newest iconic beauty to represent Calvin Klein Fragrances.”

Calvin Klein Inc President & COO Tom Murry added; “Eva exudes an effortless and unpretentious sensuality which is perfectly in line with the Calvin Klein brand DNA.”

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