Airport retailer Capi Trading is introducing a new Bluetooth speaker from its own electronics brand MiTone.
Developed exclusively for travellers, the new speaker will roll out in June across all Capi retail outlets and duty free locations. It will be introduced on the Action Marketing Table in the stores at a competitive price, Capi said.
The speaker comes in several colours and features a twist design. It is said to be made of high-quality material; the coloured models are executed with a rubberised finish while a white model comes in a trendy high gloss.
Bluetooth devices – which make use of wireless technology to exchange data over short distances – are said to be growing in popularity because of their portability, energy efficiency and lack of wires. Smartphones and tablets with the Bluetooth function require related equipment and MiTone is responding to this need with the introduction of this speaker.
The speaker also functions as a hands-free device for telephone, because of the built-in microphone. The speaker has up to five hours of continuous playing time on one battery charge.
“The speaker is in keeping with everything MiTone stands for: a combination of high-quality products for a very competitive price, said MiTone General Manager Ron Bol. “This product will appeal to travellers of all ages.”
Capi Trading General Manager Jaco Vlemingh added: “MiTone is a unique brand exclusively available in the travel and duty free retail. Moreover, the margins are very interesting for our business-to-business customers and we expect they will take to this exciting new product.”
 |
Developed exclusively for travellers, the new Bluetooth speaker comes in several colours and features a twist design |
About Capi Trading
Capi Trading (part of Royal Capi-Lux) is a partner in electronic consumer lifestyle products for airport retailers, travel retailers, ferry and cruise line companies and military and diplomatic suppliers. Based on the available shopping space and the customer/passenger profile, Capi Trading offers several retail concepts such as a soft-franchise formula, a shop-in-shop and a wholesale option. Capi Trading distinguishes itself from other wholesalers and distributors in consumer electronics with its 100% focus on airport and other tax free/duty free retail.
Besides MiTone, Capi Trading offers leading brands such as Sony, Apple and Canon, as well as niche brands such as Leica, Denon, Dr Dre, and Harman Kardon.
[houseAd4]
