FRANCE. British fine-food specialist Cartwright & Butler is set to spotlight its best-selling lines and latest product concepts and innovations as it drives forward its travel retail growth at the upcoming TFWA World Exhibition in Cannes (Mediterranean Village, P14).
The showcase highlights the brand’s commitment to high-profile activations and experiential retail, anchored by its debut flagship activation at London Heathrow Terminal 3 in partnership with Avolta.
The campaign ran during the peak summer travel period (6 August-9 September), featuring its signature Great British Collection, a curated range of indulgent, tradition-inspired souvenir treats.
The activation was amplified by eye-catching point-of-sale displays, developed collaboratively by the in-house design team and Kounter agency, combining visual impact with engaging brand narratives.
Brand ambassador-led sampling enhanced the experience, driving strong consumer engagement. The initiative achieved notable sales growth and reinforced Cartwright & Butler’s reputation as a high-performing premium travel retail brand.
The brand reinforced its travel retail strategy in July through the introduction of a channel-exclusive product, The Great British Luxury Chocolate Biscuit Selection Tin.
Presented in a gold-accented Union Jack keepsake tin, the latest offering features 24 biscuits, each coated in dark, milk or creamy white chocolate.
Combining shelf appeal with gifting potential, the product reflects the brand’s focus on global travellers and delivering premium indulgence.
Driving premium travel retail growth
Moving forward, Cartwright & Butler remains committed to premium travel retail gifting, prioritising channel exclusives, sense-of-place selections and luxury limited editions.
Cartwright & Butler continues to expand across key travel retail hubs, leveraging innovation and in-store activations to offer premium British-crafted products, the company noted.
Cartwright & Butler Commercial Director Charlotte O’Neill said, “As Cannes approaches, we are proud to highlight a year of significant progress in travel retail, and look forward to showcasing our best-selling lines, plus presenting new product concepts, flavours and packaging innovations at this year’s TFWA show.
“Our steady pipeline of new products is central to our mission of bringing the quintessential British teatime experience to global travellers, as we work closely with our retail partners to build the Cartwright & Butler brand in both established and emerging markets.” ✈
