French skincare brand Caudalie continues to scale its global travel retail footprint, posting +37% year-on-year sell-out growth in the channel to March, reaching 6.2x its volumes versus the same period in pre-pandemic 2019.Caudalie reaffirmed its strategic commitment to travel retail, citing the channel as a critical growth pillar globally.
The brand is currently present in 52 countries with an expanding network of around 300 travel retail points-of-sale worldwide, with new stores planned in Europe and Asia Pacific where the brand opened 11 doors with The Shilla Duty Free in Singapore Changi last month.
Caudalie’s Asia Pacific travel retail sell-out grew strongly, marked by a strong performance at Beijing Capital International Airport, where sell-out grew +79% year-to-date.
The brand also performed strongly at cdf Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan, with sales increasing +18% year-on-year.
Building on that momentum, Caudalie is opening 15 points-of-sale in the region this year.
Hero lines such asVinoperfect, Beauty Elixir, Premier Cru, Resveratrol-Lift and Vinopure continue to be key traffic drivers, Caudalie said.
“Caudalie is proudly clean and sustainable, but our foremost promise to customers is efficacy,” commented Caudalie General Manager Global Travel Retail Benoît Davaillon.
“We witnessed clear, visible transformations in their skin — results that speak for themselves and drive us every single day. The brand’s success in travel retail is built not only on the excellence of our products, but also on the relentless commitment of our teams in the field.”✈
