Coach and CDFG partner to unveil first multi-level flagship store and café in Sanya 

The milestone opening reflects the importance of China in Coach’s global travel retail strategy

CHINA. Fashion and accessories house Coach, part of Tapestry Group, has partnered with China Duty Free Group (CDFG) to launch its first duplex travel retail flagship store in China.

The opening at cdf Sanya International Duty Free Shopping Complex in Haitang Bay represents a significant step for the brand’s expansion in the country.

The flagship offers Coach’s signature products alongside the Coachtopia range, a sustainable and Gen Z-targeted brand that underscores the company’s commitment to circular fashion practices.

Warm tones create a welcoming and stylish atmosphere for travellers to discover the brand’s womenswear, bags, accessories and leathergoods.

Coach’s new flagship store is designed to attract a diverse audience of domestic and international travellers

The store is also home to China’s first Coach Café, serving classic coffees, signature desserts and regionally inspired Hainan delicacies to offer a multi-sensorial lifestyle experience that elevates the retail journey.

“We are delighted to collaborate with China Duty Free Group to celebrate the opening of Coach’s first double-level travel retail flagship store in China travel retail,” said Tapestry Group and Coach China Travel Retail Vice President Li Rong.

“Since establishing our China Travel Retail headquarters in the Hainan Free Trade Port back in 2022, our business in this sector has seen rapid growth. The opening of this flagship store in Sanya marks a milestone in our journey.

“We are committed to providing a richer product assortment and enhanced shopping experiences for travellers from across the globe. Through partnerships like this, we look forward to supporting the development of the Hainan Free Trade Port and creating more memorable moments for our customers.” 🏝️

A replica of a New York yellow cab hangs from the Coach Café ceiling 
Scan the QR codes via WeChat to visit our platforms. Stories related to the China travel retail sector at home and abroad are featured in this unrivalled dual service. For native content opportunities please contact Zhang Yimei (China) at Yimei@MoodieDavittReport.com or Irene Revilla (international) at Irene@MoodieDavittReport.com. For editorial please reach out to Martin Moodie at Martin@MoodieDavittReport.com
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