RUSSIA. Clinique Travel Retailing and Aerofirst, the retail partner in the new venture, worked together to find the right location for the brand, ensuring maximum visibility.
Henk van der Mark, regional sales direct Clinique for the Europe, Middle East, Africa region commented: “Clinique has a very selective distribution in the domestic market but has great brand awareness in the local market. Not only have we noticed high purchasing patterns of Russian consumers in other airports in Europe, but the brand has been performing very well in St Petersburg which was our first airport opening in Russia. Moscow is considered a flagship door in the region and we expect the brand to do very well at the airport.”
“Clinique is attracting consumers of all ages as we continue to diversify our portfolio to meet all needs,” said van der Mark. “We are a multi-category brand with a strong foothold in skincare, makeup, fragrance and in emerging categories, such as our successful Skin Supplies for Men line and the recently launched Simple Hair Care System.”
At Moscow Sheremetyevo airport Clinique will offer its full travel retail assortment, including the recently launched Repairwear Intensive Night Cream, Color Surge Lipstick and the new Happy Heart fragrance.
