UK. Clinique is promoting its signature 3-Step System at all its travel retail counters worldwide. For most consumers, 3-Step is their first introduction to the brand. The company hopes to convert new customers and encourage existing consumers to purchase through this initiative.
The 3-Step System comprises a soap to cleanse, a Clarifying Lotion to exfoliate and Dramatically Different Moisturizing Lotion (DDML) to hydrate. The collection includes different products for different skin types, and is suitable for women -and men – of all ages.
3-Step is promoted by Clinique as its quick, simple and basic regime, to be carried out twice a day. All products are allergy tested and 100% fragrance-free.
