Coty has revamped its flagship www.Coty.com website, and launched a new employee intranet called The House. Both sites will embody Coty’s culture by showcasing the company’s creative collaboration, creative innovation, and creative leadership, according to the group.
“Coty is known for its creativity, and with the new digital presence of these two sites the breadth of that creativity will be displayed,” said Chief Communications Officer Catherine Walsh. “Striking a balance between functionality, editorial content and gorgeous imagery, the new Coty.com reflects who we really are. As to our new intranet, we built The House to encourage employees to connect and inspire each other.”
The new Coty.com features a fresh and modern design with straightforward navigation, which draws in visitors by highlighting content across selected sections of the site. For those with a more specific mission, the search field easily directs visitors to specific content.
“We’re newly mobile-optimised, with the ability to better showcase the extensive activity happening across Coty, for visitors exploring our site on any device,” said Coty Vice President Global Digital Kristen D’Arcy. “Flexible content modules make the design perfect for articles, videos and photography alike. The new Coty.com serves up relevant content on each page without “˜dead ends,’ which maximises the brand-storytelling capabilities of our new flagship site.”