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The activation invites travellers to try Danzka’s different vodka flavours |
Danzka vodka and Heinemann Duty Free are running a Summer promotion at Copenhagen Airport.
The activation, co-sponsored by Carrera sunglasses, features a Danzka beach setting, where the brand owner invites travellers to sample Original Danzka, Citrus or Cranraz (cranberry and raspberry), neat or mixed.
Throughout the promotion period, customers can purchase a Danzka traveller kit which includes a beach bag with a bottle of Danzka, cocktail recipes and a set of playing cards.
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The promotion also features a stage area where passengers can take a photo of themselves sampling Danzka vodka in deck chairs and wearing a pair of Carrera sunglasses. A message tag such as “I am in holiday mode”, “Out-of-Office” or “Greetings from Copenhagen” can be added to the photo before uploading to Twitter, Facebook or Instagram with the hashtag #danzkasummer for the chance to win one of three pairs of Carrera sunglasses.
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Customers who upload their picture with the hashtag #danzkasummer could win a pair of Carrera sunglasses |
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