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INDIA. TIMDAA, a joint venture between TIMES OOH (India’s leading out of home media owner) and Delhi International Airport Limited, is next week issuing a tender through The Moodie Report, seeking a vendor to assist with optimising pricing for its Delhi Airport (Indira Gandhi International) properties (T3 and T1).
TIMDAA handles all advertising and marketing-related activities at the Delhi Airport terminals.
A spokesman told The Moodie Report: “The tender is being floated in order for us to acquire consultation services from a reputed organisation with the end objective of optimising pricing of our advertising assets.
“TIMDAA specialises in providing state-of-the-art media at the airport for brands to promote themselves. With changing demographics and traffic at the two terminals, we need to co-create a systematic approach with our consulting partner in order to garner the correct revenue for these premium assets.
“The pricing study will also require us to benchmark our media against the leading airports in our passenger traffic category (35million per annum), so as to better align ourselves with global standards. An in-depth analysis based on the type of media, placement, visibility etc. is required to develop the approach.”
Full details will be revealed in the official tender announcement on Monday 25 February at TheMoodieReport.com
Bids will close on 11 March.
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Delhi Airport is seeking to optimise pricing for its extensive advertising programme |
NOTE TO AIRPORT OPERATORS: The Moodie Report is the industry’s most popular channel for launching commercial offers and other airport bids. If you wish to promote an Expression of Interest, Request for Proposals or full tender process for any sector of airport revenues, simply e-mail Martin Moodie at
Martin@TheMoodieReport.com
We have a variety of options that will ensure you reach the widest, most high-quality concessionaire/retailer/operator base in the industry – globally and immediately.
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There is a broad spread of advertising vehicles and locations across the Delhi Airport estate |
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