CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for January 2021 covering wines & spirits, fragrances, makeup, skincare and confectionery.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings (especially during the current crisis) but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance
- January 2021 shows month-on-month position movements from the December Index for spirits and wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wine & Spirits Brand Searches January 2021
1. Moutai Feitian 53%
2. Hibiki Suntory Japanese Harmony Master’s Select
3. Kweichow Moutai Special Edition Year of the Dog
4. Jägermeister
5. Hennessy XO giftpack
6. Kweichow Moutai Flying Fairy 53%
7. Wuliangye Crystal 52%
8. Hibiki Harmony Master’s Select Limited Edition
9. Kweichow Moutai Flying Fairy 38%
10. Suntory Yamazaki 25 Year Old Limited Edition
11. Chivas Regal XV 15 Year Old
12. Hibiki 30 Year Old Limited Edition
13. Martell Cordon Bleu Extra
14. Hennessy VSOP
15. Chivas Regal 12 Year Old Brothers’ Blend
16. Penfolds BIN 407
17. Kweichow Moutai Dufu giftpack
18. Rémy Martin X0 Excellence 40% Giftpack
19. Kweichow Moutai Li Bai giftpack
20. The Macallan Enigma
At a glance: Makeup
- January 2021 shows month-on-month position movements from the December Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches January 2021
1. Giorgio Armani Lip Maestro Lip Stain #405
2. Giorgio Armani My Armani to Go Essence-in-Foundation Cushion Foundation #2
3. Tom Ford Lip Colour #80
4. Dior Addict Lip Glow Color Awakening Lip balm #001
5. Giorgio Armani Designer Lift Foundation #3
6. Chantecaille Just Skin Tinted Moisturizer
7. Tom Ford Eye Color Quad Eyeshadow Palette #04
8. Estée Lauder Futurist Aqua Brilliance #1C1
9. YSL Fusion Ink Cushion Foundation #B20
10. Estée Lauder Double Wear Stay-in-Place Makeup #17
11. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe #21
12. Nars Light Reflecting Setting Powder
13. Lancôme Absolue Fluid Foundation #100
14. Giorgio Armani Lasting Silk UV Foundation #02
15. Givenchy Prisme Libre Loose Powder #5
16. Givenchy Prisme Libre Loose Powder Couture Edition #1
17. MAC Matte Lipstick #602
18. Bobbi Brown Intensive Skin Serum Foundation
19. Dior Rouge Dior Couture Lip Color #80
20. YSL Touche Éclat Le Teint Crème
At a glance
- January 2021 shows month-on-month position movements from the December Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches January 2021
1. La Mer The Treatment Lotion 150ml
2. Clarins Double Serum Complete Age Control Concentrate Duo 50ml
3. SK-II Facial Treatment Essence 330ml
4. Estée Lauder Advanced Night Repair Synchronized Recovery Complex II 100 ml
5. La Mer Crème de la Mer 60ml
6. Clé de Peau Beauté Correcting Cream Veil 36ml
7. Lancôme Advanced Génifique Youth Activating Face Serum
8. Lancôme Tonique Confort 400ml
9. Estée Lauder Advanced Night Repair Synchronized Multi Recovery Complex II Duo 2 x 100ml
10. Sisley Ecological Compound 125ml
11. SK-II GenOptics Aura Essence Serum
12. SK-II R.N.A. Power Radical New Age Cream 80ml
13. Shiseido Ultimune Power Infusing Concentrate Serum 50ml
14. Kiehl’s Clearly Corrective Dermatologist Solutions Dark Spot Solution 50ml
15. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam 150ml
16. Estée Lauder Advanced Night Repair Multi Recovery Complex II 100ml
17. Guerlain Abeille Royale Youth Watery Oil 50ml
18. Clarins Double Serum Complete Age Control Concentrate Duo
19. IPSA The Time Reset Aqua W
20. Estée Lauder Advanced Night Repair Duo
At a glance
- January 2021 shows month-on-month position movements from the December Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrances Brand Searches January 2021
1. Jo Malone London Wild Bluebell edc
2. Byredo Rose of No Man’s Land edp
3. YSL Black Opium edp
4. Tom Ford Oud Wood edp
5. Chanel Gabrielle Essence
6. Chanel Bleu de Chanel edt
7. Chanel Chance Eau Tendre edt
8. Bvlgari Pour Homme edt
9. Chanel Gabrielle edp
10. Chanel Bleu de Chanel Homme Spray edp
11. YSL Mon Paris edp
12. Gucci Bloom edp
13. Diptyque Philosykos edt
14. Chanel Chance Eau Fraiche edt
15. Dior Miss Blooming Bouquet edt
16. Dior J’adore edp
17. Hermès Terre d’Hermès edt
18. Chanel Gabrielle Hair Mist
19. Chanel Bleu de Chanel edp
20. Jo Malone London English Pear & Freesia edc
At a glance
- January 2021 shows month-on-month position movements from the December Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches January 2021
1. Ferrero Rocher Box 375g
2. Lindt Tube Assorted 400g
3. Godiva Gold Ballotin Box 290g
4. Godiva Truffles 16pc 230g
5. Lindt Assorted Napolitains Carrier Box 250g
6. Ferrero Rocher 48pc pack 600g
7. Godiva Tower Napolitains Medium 450g
8. Lindt Lindor Tube Milk 400g
9. Lindt Excellence Dark 70% Chocolate Cocoa Bar 100g
10. Ferrero Rocher T48 Destination Pack Dubai
11. Lindt Swiss Classic 100g
12. Godiva Luxury Gift Box 59pc
13. Godiva Gold Discovery 165g
14. Lindt Excellence Sea Salt 100g
15. Lindt Gold Bunny Milk 200g
16. Godiva 72% Cacao Dark Chocolate with Almonds 100g
17. Toblerone Milk Happy Holidays Bar 360g
18. Milka Alpine Milk Tablet 270g
19. Godiva Gold Discovery Chocolate Gift Box
20. Lindt Dark Swiss Masterpieces Ballotin 250g
