DKNY has launched a limited-edition collection of fragrances, Be Electric. The range is available now in travel retail locations in Europe, the Middle East, Africa and the Americas.
Said to be inspired by the optimism of exciting new beginnings, Be Electric comprises three different scents.
Be Electric Loving Glow features top notes of blackcurrant, grape and pineapple, atop a heart of jasmine, purple violet and apricot. The base blends vanilla, amberwood and musk.
 |
The Big Apple: the retro-style DKNY Be Electric bottles are said to capture the energy and excitement of New York City |
Described as “bold and free-spirited”, Be Electric Bright Crush opens with dew fruit, bergamot and blackcurrant, building to a core of sweet plum, frangipani and peony. Amber, vanilla and creamy woods make up the dry down.
Be Electric Citrus Pulse includes nectarine, mandarin and passion fruit as top notes, while the heart combines jasmine absolute, plumeria blossom and honeyed magnolia. Base notes feature benzoin, musk and creamy sandalwood.
All three juices feature pull off caps and are housed in retro-style bottles, in the shape of the iconic Be Delicious Apple.
