Family-owned German spirits company Waldemar Behn will present a new look and new taste for its Dooley’s Original Toffee Cream liqueur at the TFWA Asia Pacific exhibition in Singapore in May (Stand number: D34).
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Dooley’s is available in Original Toffee Cream (a blend of Belgian toffee, Dutch cream and vodka); Dooley’s Espresso (a blend of Dutch cream and Italian espresso); Dooley´s Tropic Summer; and a new seasonal flavour, Dooley’s Winter Chocolate |
The company, which acquired Danzka Vodka in April 2013, introduced the new Dooley’s design at the TFWA World Exhibition in Cannes and the IAADFS Duty Free Show of the Americas for Dooley’s. The response, it says, was “overwhelmingly positive”.
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The new presentation has already been listed in Thailand and the UAE. Waldemar Behn Global Sales Director Torben Vedel Andersen said: “We are so proud to have confirmed that Dooley’s will be with King Power in Thai airports from this summer and with our partner Interworld in Beirut and Truebell in UAE.”
Waldemar Behn Managing Director Rüdiger Behn added: “We look forward to displaying the Dooley’s family alongside our global duty free core brand Danzka vodka.”
Described as “the most awarded cream liqueur in the world”, Dooley’s claimed the Gold Medal at the World Spirits Award 2014 as well as a Double Gold Chinese Wine & Spirit Award. Other awards include the Gold Medal in October from the Cathay Pacific Hong Kong International Wine & Spirit Competition and a Gold Medal at the 2013 Liqueurs Masters in the cream segment.
The Dooley’s new design is based on a “˜beyond luxury’ theme and Waldemar Behn will relaunch its www.dooleystoffee.com website during the TFWA Asia Pacific Exhibition.
Dooley’s is available in Original Toffee Cream Liqueur (a blend of Belgian toffee, Dutch cream and vodka), Dooley’s Espresso (a blend of Dutch cream and Italian espresso); a new seasonal flavour, Dooley’s Winter Chocolate, joins Dooley´s Tropic Summer.
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From Danzka to Dooley’s, Waldemar Behn is placing a strong focus on travel retail |
