Distribution and brand management agency FreeWorld Brands has added Dutch Barn Vodka to its brands lineup.
The Ellers Farm Distillery vodka is co-owned by English comedian and actor Ricky Gervais, an active participant in the brand’s development following an investment in November 2023.
The new collaboration aims to expand Dutch Barn Vodka’s presence in key airports, the cruise market and in other travel retail channels. It marks the brand’s first step into travel retail and follows Gervais’ ‘urgent appeal’ on social media late last year encouraging retailers to get involved and stock his spirit. Dutch Barn Vodka is listed with several major UK retailers on the domestic market.
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| Based in North Yorkshire, Ellers Farm Distillery launched Dutch Barn Vodka in 2022. Crafted from British apples and tasted every 20 minutes during the distillation process, its mission is to showcase the quality and versatility of vodka to modern spirits drinkers.
B-Corp certified, Dutch Barn Vodka has been carbon neutral since day one. Its trademark brown glass bottles were chosen because they use a higher percentage of recycled glass and are made in Yorkshire, cutting down transport emissions and “paving the way for a new gold-standard in sustainable vodka production”. |
Dutch Barn Vodka Founder and CEO Chris Fraser said: “We are very proud of the reaction Dutch Barn Vodka is getting from global markets, and as we continue to develop our distribution and offer, we want to tell our story to a much wider audience. And that includes all the duty-free and travel retail channels.
“We are delighted to have partnered with FreeWorld Brands to kickstart our travel retail journey.”
FreeWorld Brands CEO Sean McNaughten commented: “We are very proud to be partnering with Dutch Barn Vodka, Chris, Ricky and the team. Dutch Barn Vodka has so much to offer, and really is a brand that we see flying in all parts of the duty-free and travel retail world.
“We look forward to presenting Dutch Barn Vodka and the brand’s ambitious plans to the channel, starting with the upcoming TFWA World Exhibition (Green Village, L57). ✈️
