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Elizabeth Arden will extend its Visible Difference franchise – and bolster the established BB segment – with a new Multi-Targeted BB Cream SPF 30 in July. The all-in-one beauty balm is said to instantly hydrate, brighten, prime and protect skin, to deliver a flawless-looking complexion.
“Originating in Germany for the purpose of masking surgical scars and then becoming a cult beauty phenomenon in Asia, Beauty or Blemish Balms (BB Creams) allow women to multitask an array of skincare and cosmetic products into one beauty staple,” noted Elizabeth Arden Vice President Research & Development Art Pellegrino.
“The new Visible Difference Multi-Targeted BB Cream SPF 30 intuitive formula boasts skin-smart ingredients which adapt to users’ unique skin concerns revealing their healthy-looking skin. With instant and long-lasting results, we’re confident it will become a key step in every skincare regimen.”
Suitable for all skin types, Arden’s new BB Cream features hyaluronic acid and mineral pigments, to respectively hydrate and blur imperfections and fine lines. In addition, the formula includes an antioxidant-rich Vitamin C derivative, plus broad spectrum UVA/UVB sun protection.
Visible Difference Multi-Targeted BB Cream SPF 30 will be available in three shades. The recommended domestic price point is US$32 for 30ml.
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