MALAYSIA. Malaysia Airports Holdings’ wholly owned duty free retail and food & beverage subsidiary, Malaysia Airports (Niaga), usually known as Eraman Malaysia, is projecting a +4% rise in sales to RM260 million (US$74 million) this year, according to local reports.
Eraman CEO Umar Bustaman said: “There are more than 50 [Eraman] outlets nationwide, and with the increase in passenger traffic this year because of ‘Visit Malaysia Year 2007’ we expect sales to increase to RM260 million.”
Speaking to reporters at the launch of the KL monorail train wrap-around advertisement in Kuala Lumpur yesterday, he said the group had allocated RM1 million (US$286,000) for advertising and promotion this year to encourage shopping at Eraman stores.
“We have spent RM290,000 on this promotion alone. With this promotion we hope to encourage more people who use the ERL (Express Rail Link) to shop at KLIA,” Umar said.
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