UK. Estée Lauder has expanded its Idealist Skin Refinisher franchise with a new treatment.
Idealist Refinishing Eye Serum 15ml is available now in travel retail worldwide.
The new product is claimed to help protect against damage to the delicate area around the eye; minimise the appearance of fine lines, reduce the appearance of dullness; and deliver a brighter, smoother look to skin.
Key ingredients include glucosamine to help trigger the skin’s natural desquamation process; whey protein, to help improve skin elasticity and firmness; and vitamin C, to help boost the skin’s natural collagen production.
Idealist Refinishing Eye Serum should be applied morning and evening after cleansing. It is said to be suitable for all skin types.
In other news, Lauder has created a new travel retail exclusive set for its Perfectionist [CP+] anti-ageing treatment.
The limited-edition duo comprises two 50ml presentations of the Perfectionist [CP+] with Poly-Collagen Peptides Correcting Serum.
The set is available now in UK travel retail only.
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