UK. Estée Lauder is set to expand its mask and refiner presence with the launch of Optimizer Concentrated Repair Boosting Mask, which is being introduced to Asia Pacific travel retail from this month.
Described as a powerful partner for the company’s existing repair products, the sheet mask is infused with a concentrated formula full of the ingredients found in the original Optimizer Lotion.
This formula features Lauder’s exclusive Repair Boosting Complex, which is combined with bamboo extract, regarded as a powerful anti-oxidant.
The fabric of the sheet mask is said to release a high level of Repair Boosting Lotion to the skin, an application method that delivers up to 10 times the activated ingredients for skin to absorb, compared with a daily application of Optimizer Lotion.
The mask should be left on the face for 10 to 15 minutes, and used once to twice a week as needed for an intensive treatment.
The result is radiant-looking skin with visibly reduced signs of ageing, according to Lauder.
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