UK. This month, Estée Lauder unveils Beautiful Love, a new interpretation of the company’s classic Beautiful floral fragrance.
Designed to evoke the intensity and exhilaration of devoted love, Beautiful Love is said to capture the emotional depth of shared love.
While Beautiful Love is inspired by the heady florals in the original Beautiful, it is infused with a rich, velvety, deeper tonality, juxtaposed with a modern clarity, the company said.
Beautiful Love uses less intense green notes and has a greater emphasis on the classic’s white floral elements, though in a more understated way. As a result, the dry down is creamier and more sensuous.
Available also in May, exclusive to travel retailing, will be the Beautiful Love Duo Set, which will consist of two 30ml Beautiful Love edps, offering the consumer a value saving.
Beautiful Love will be on-counter in travel retail stores in May 2007.
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