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The Fat Burner drink is available in 500ml bottles in three flavours: Green Tea, Lemon and Cranberry/Aronia fusion |
SPAIN. Just launched to the global travel retail industry is Fat Burner, a low-calorie fitness drink from Tone Tea.
The green tea-based drink is rapidly growing distribution in Europe, with upcoming launches planned for the US, UK and China.
Fat Burner is described as a tasty and healthier alternative to sugar-based carbonated energy and sports drinks. The drink contains L-Carnitine, a natural ingredient that is claimed to help the body burn fat by transforming it into energy. It is available in 500ml bottles in three flavours: Green Tea, Lemon and Cranberry/Aronia fusion.
Each bottle of Fat Burner contains 100% of the daily recommended dosage of vitamin C and various B-group vitamins and contains only 0.9 calories per 100ml. RRP will be about €1.90-€2.50 per bottle.
“The unique qualities of Fat Burner make it ideal for travel retail; perfect for spearheading the emerging category of Functional/Health drinks,” said Peter Marshall, global travel retail distributor for Tone Tea Fat Burner – a man well-known in travel retail for the video work he produces under the Marshall Arts International banner.
“It’s the Rolls-Royce of drinks within the category and a great drink for travellers – tasting good and burning fat at the same time.”
Tone Tea recommends drinking Fat Burner chilled, right before or during regular exercise, and combined with a healthy, balanced diet.
Tone Tea Managing Director Greg Grace added: “One of the most important attractions of Fat Burner is its great taste. The problem with so many fitness drinks is that they just don’t taste as good as full sugar alternatives. We believe Fat Burner will be the popular choice for everyone who wants to look after their health and appearance the refreshingly active way.”
For details, contact Peter Marshall, e-mail peterproducer@aol.com, tel: +34 633 169 223 Visit www.fatburnerdrinks.com
